A menu company whose hard problem is print.

Most software companies that touch restaurants are chasing the transaction: the order, the payment, the delivery. Menus get treated as content management, and content management treats a menu as a list of things with prices.

A printed menu isn’t a list. It is a typeset object where the leading, the rules, the ragging, and the way a price sits against a dot leader are all decisions somebody made on purpose. Reproduce it approximately and a designer will notice immediately, a guest will notice unconsciously, and the brand pays for it either way.

So the hard part of this business turns out not to be storing menu items. It is producing, reliably and at volume, a file that a professional printer accepts and a designer signs off, from information that changes constantly, across hundreds of locations, every one of them slightly different. That turns out to be a much harder problem than it looks, and it is the one we have spent twenty years getting right.

Why we still care about print

Every few years someone announces that printed menus are finished. Meanwhile our clients print more menus than they did the year before, because a dining room is not a website and a menu you hand someone is part of the meal.

We build for digital too: your website can take its menus straight from us. But we start from print, because software built for screens and then stretched to fit print is always worse than the other way round. Only one of those directions loses something on the way.

Built for you, and kept current

What we build for you stays part of the software we maintain. Five years on you are running current software, with everything that was built for you still in it. Clients who came to us years ago are running something considerably better today than the thing they originally bought.

The same goes for what we promise. We will tell you plainly what exists today and what doesn’t, on this site and in the room. Nobody should discover after signing that the capability they were counting on was a plan.

Where we are

We are based in Tempe, Arizona, and small by design: the people who build the software are the people you talk to about it.