April 15, 2013

Media

[two_third last=”yes”]At Menuology, we make it a point to be as educated about the issues that affect our clients as they are.

We gather data on brand integrity and value, and its relation to the hospitality industry in general, and chain restaurants in particular. We investigate menu missteps, and their impact on brand value. We explore the connection between brands and their influence on consumer buying decisions. We keep ourselves informed across the board, thenregroup the data into white papers, and pass the intelligence onto to you.

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Restaurant Menu Psychology: The Restaurant Menu Sweet Spot: Does It Exist?

“The primary one was that the fabled menu “sweet spot” does not exist. However it also threw up a number of parallel questions which bear serious consideration. Especially from those of us whose sole purpose is to maximize the profitability of restaurant menus.”

Read the White Paper here.[/toggle]

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