In this paper, Menuology looks at the differences and similarities across the differing age ranges served by the industry, and addresses their key drivers when selecting and dining in restaurants to offer operators insight into meeting the needs of multiple generations simultaneously. Read the full white paper here: Whats On The Menu? Balancing the Needs of Read more about What's On The Menu? Balancing the Needs of Diverse Customers Through Seasonal Menuing[…]
With the 2014 here, a number of trends have been identified by industry experts, and while not all of them agree across the board, one trend which features on every prediction list out there, and is most certainly the “real thing,” is consumers’ growing desire to eat more healthily. Find out how this trend will effect Read more about Trends of 2014[…]
Although technology is not the only solution when it comes to ensuring the standardization franchised restaurant brands require to succeed, in some areas technology can be a big part, or all, of that solution. This initial paper looks at two core areas: menu and brand management, and HR and employee training. Click here to read.
In the restaurant industry, every year generally brings with it a new consumer driven trend to answer, but some trends have more power than others. This is true of one which has now dominated the “hot” lists for over two years: locally sourced produce and products. Menuology’s latest white paper looks at the facts. Click Read more about Importance of Locally Sourced Produce[…]
GROWING BRAND EQUITY IN THE RESTAURANT INDUSTRY: THE KEY FACTOR FOR CONSUMER BRAND EQUITY GROWTH Brand equity is a relatively intangible thing. While there have been myriad models and tools developed to try and accurately calculate it across various industries, no definitive model has emerged as yet. Of particular importance to this paper, no model Read more about Growing Brand Equity[…]
In an industry with fierce competition and razor thin margins, restaurant brands need to do all they can to capture new business. In a recently published white paper, Menuology highlights the single most important factor in successfully converting online browsers into in-restaurant diners. To read the entire White Paper: Online Engagement Web
Restaurant Menu Psychology: The Restaurant Menu Sweet Spot Does It Exist? Menuology White Paper examining if the myth of the Sweet spot does in fact exist or if it is an antiquated idea. Within the restaurant industry, there is no more powerful or effective tool for communicating, marketing, or advertising to consumers, than the ubiquitous Read more about Restaurant Menu Psychology[…]