Today, keeping up with consumer demand requires you to make frequent updates to your restaurant menu. Whether it’s the addition of seasonal specials or locally produced craft beers to your existing menu, or your quarterly menu update, the logistics of rolling these updates out, and the time and cost involved, are significant. Once your menu Read more about Save Time, Cut Costs, Reach Your Audience Faster with Menuology[…]
Monas Softworks and Alamo Drafthousehave signed an exclusive agreement to implement Menuology, Monas Softworks’ flagship SaaS product, for Alamo Drafthouse’s network of cinema-eateries. Menuology, the world’s only menu management system developed expressly for chain restaurant brands, is being implemented to streamline and simplify Alamo Drafthouse’s menu management processes. “We update our menus regularly, and roll-out menu specials every Read more about Alamo Drafthouse Partners with Menuology to Streamline It's Menu Management Processes[…]
There are hundreds of man-hours that go into every menu change or update your restaurant brand makes. Many of them, those spent on sourcing, researching, testing, and perfecting your menu items, are not only essential ones, but also highly productive uses of your team’s time. Conversely however there are many more hours spent undertaking thankless Read more about How Much Time Could Menuology Save You?[…]
Consistency has always been one of the most critical factors in the success of any restaurant brand. Whether its consistency in the quality and flavor of your menu items, consistency in the attentiveness and efficacy of your service team, or consistency in your branding and brand identity, every element of your restaurant has to be Read more about Could your Menu Management System do with a Revamp?[…]
As mentioned in an earlier post, baby boomer and millennial consumers combined account for two-thirds of every dollar spent in restaurants today, and this percentage is predicted by the IFDA to rise to three-quarters of every dollar spent by 2020. With so much spending power contained within these two market segments, the question of what Read more about What’s On the Menu for Baby Boomers and Millennials?[…]
Few are the restaurant brands which can appeal to a single age segment of the market, be it baby boomers or millennials, and thrive long-term. But, while restaurants understandably target their marketing and customer acquisition efforts toward specific demographics, dictated by their concept and location, all attempt to bridge the gap between market segments to Read more about Could Your Restaurant Be Appealing to a Broader Customer Base?[…]
In this paper, Menuology looks at the differences and similarities across the differing age ranges served by the industry, and addresses their key drivers when selecting and dining in restaurants to offer operators insight into meeting the needs of multiple generations simultaneously. Read the full white paper here: Whats On The Menu? Balancing the Needs of Read more about What's On The Menu? Balancing the Needs of Diverse Customers Through Seasonal Menuing[…]
Consumers’ perceptions of your restaurant are built through their cumulative experiences with your brand. From the initial engagement, be it online or off, to the quality of their experience within the restaurant itself, via any and all visible brand communication—your restaurant menu, social media interactions, advertising, new product roll-outs and more—consumers form their perceptions of Read more about Protecting Your Brand Perception[…]
Recent research from digital marketing solutions company hibu found that 52% of US restaurant websites were mobile compatible for some smartphones. While that number may seem impressive in an industry which has never been known for its early adoption of technology, considering that 81% of consumers searched for restaurant websites through their mobile devices last Read more about Mobile Matters[…]
In an last week’s blog post we spoke about the opportunity restaurants have to increase brand loyalty as a by-product of the implementation of sustainable practices within their operations, and while that is one avenue with myriad benefits which operators are exploring to capture and retain customer loyalty, it’s simply not enough in such a Read more about Building Customer Loyalty[…]