Protecting Your Brand Perception

Consumers’ perceptions of your restaurant are built through their cumulative experiences with your brand. From the initial engagement, be it online or off, to the quality of their experience within the restaurant itself, via any and all visible brand communication—your restaurant menu, social media interactions, advertising, new product roll-outs and more—consumers form their perceptions of Read more about Protecting Your Brand Perception[…]

Mobile Matters

Recent research from digital marketing solutions company hibu found that 52% of US restaurant websites were mobile compatible for some smartphones. While that number may seem impressive in an industry which has never been known for its early adoption of technology, considering that 81% of consumers searched for restaurant websites through their mobile devices last Read more about Mobile Matters[…]

Why Sustainability Matters To You

No matter whom you talk to in the restaurant industry today, sustainability is likely to come up as a key topic of conversation. It has become one of the most significant movements in the industry of late, with restaurants, both chain and single-unit, up and down the country implementing sustainable practices in incremental steps in Read more about Why Sustainability Matters To You[…]