Menuology Welcomes King's Seafood Company

Kings Seafood Partners with Menuology for Cost-Effective Menu Management

Menuology will provide King’s Seafood Company with the flexibility and efficiency they need to increase their profitability and meet market demand by untangling their menu management processes.

January 7th, 2014

Phoenix, AZ – Monas Softworks, a SaaS technology company specialized in developing niche systems which streamline specific processes within hospitality operations, signed an exclusive two-year agreement earlier this month with King’s Seafood Company to implement Menuology—its flagship product—in their King’s Fish House and Water Grill brands.

As the world’s only menu management system developed expressly for chain restaurant brands, Menuology offers King’s Seafood a host of features to help untangle their menu management processes while simultaneously cutting costs.

“With updating and printing menus twice daily at each King’s Seafood location, the inefficiencies in our out dated menu management system was detracting from our core business, serving our customers great seafood.” says Erik Collins, Marketing Manager for King’s Seafood. “Menuology offered us the ability to meet the demands of our markets while also streamlining our processes, thereby enhancing our brands and reducing menu management costs. It is the ideal option for us.”

By implementing Menuology, King’s Seafood expects not only to be able to cut its menu management costs, but also have the ability to be more responsive to local market demand. The efficiencies the system offers will also allow them to protect the brand integrity of their menus, both online and offline, and reduce the man hours they dedicate to their menu management, system-wide.

“We’re delighted to partner with King’s Seafood,” says Gregory Walsh, VP of Operations for Menuology. “The King’s Fish House and Water Grill brands are exceptional, and we’re excited to work with them as they continue to consolidate their position as the leading seafood restaurant company in Southern California.”

For more information on King’s Seafood visit their website, or contact Mary Park, Murphy O’Brien Public Relations, phone: 310-586-7146, email: For more information on Menuology, visit online,  or contact Gregory Walsh at, or call 888.688.4847.

About Kings Seafood Company

King’s Seafood Company is based in Costa Mesa, California and has evolved from over 65 years of family restaurant and hospitality experience.  Founded by cousins Sam and Jeff King, the company operates six different restaurant concepts that include the King’s Fish House concept featuring 11 locations throughout Southern California, Nevada, and Arizona.  King’s also operates King Signature Group, which features Water Grill in Downtown LA and Santa Monica, 555 East in Long Beach, Lou & Mickey’s in San Diego’s Gaslamp District, Pier Burger on the Santa Monica Pier, and Fish Camp in Huntington Beach.

King’s Seafood Company Media Contact:

Mary Park

Murphy O’Brien Public Relations


About Menuology

Menuology is the world’s only menu management system developed expressly for chain restaurant groups. It offers brands a range of features to profitably simplify and streamline their menu management processes. Among these is a powerful one-click online menu publishing feature which allows brands to publish their menus online in moments, in line with their brand standards, and formatted to be accessible via any device.

Menuology Media Contact:

Gregory Walsh

VP Operations



Read the Press Release here.