In the restaurant industry, every year generally brings with it a new consumer driven trend to answer, but some trends have more power than others. This is true of one which has now dominated the “hot” lists for over two years: locally sourced produce and products. Menuology’s latest white paper looks at the facts.
Consumer driven trends come and go. Often the key to profitably answering them for restaurant brands is being able to define, preferably ahead of time, which ones will stay the course. According to Menuology’s latest white paper, The Importance to Consumers of Locally Sourced Produce on Chain Restaurant Menus, the demand for products that can be traced back to their original source, and preferably a nearby source at that, is one such trend.
“When you consider that, according to research, over 70% of consumers are more likely to patronize a restaurant that can offer them locally produced food items on the menu, and you combine that with the fact that consumers are more and more interested in supporting their local economy and sustainability in general, it becomes increasingly clear that this trend is here to stay,” said Gregory Walsh, VP of Operations for Menuology, and its parent company,Monas Softworks.
Menuology’s white paper pulls together data from varied industry sources to outline where consumer priorities lie in this regard, and how restaurants, and in particular chain restaurants, can best attempt to address them without negatively impacting their costs.
Click here to access the white paper, The Importance to Consumers of Locally Sourced Produce on Chain Restaurant Menus.
Menuology is the world’s only menu management system developed expressly for chain restaurant groups of all sizes. It offers brands a range of features to profitably simplify and streamline their menu management processes. Among these is the ability to create, review, approve, and roll out new menus, or new menu items, quickly, while reducing the cost involved across the board.
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