Growing Brand Equity

GROWING BRAND EQUITY IN THE RESTAURANT INDUSTRY: THE KEY FACTOR FOR CONSUMER BRAND EQUITY GROWTH Brand equity is a relatively intangible thing. While there have been myriad models and tools developed to try and accurately calculate it across various industries, no definitive model has emerged as yet. Of particular importance to this paper, no model Read more about Growing Brand Equity[…]

Press Release: Menuology White Paper

June 12th, 2013 New Menuology White Paper: The Importance of Accessibility and Accuracy in Online Restaurant Menus In an industry with fierce competition and razor thin margins, restaurant brands need to do all they can to capture new business. In a recently published white paper, Menuology highlights the single most important factor in successfully converting Read more about Press Release: Menuology White Paper[…]