Restaurant Menu Psychology: The Restaurant Menu Sweet Spot Does It Exist?
Menuology White Paper examining if the myth of the Sweet spot does in fact exist or if it is an antiquated idea.
Within the restaurant industry, there is no more powerful or effective tool for communicating, marketing, or advertising to consumers, than the ubiquitous restaurant menu.
It is a paper, or increasingly, virtual billboard upon which a restaurant can communicate the very essence of its brand. What they stand for, what they promise, and what they offer … all wrapped up in one tidy, hand-held package.
It is also at the very heart of a restaurant’s profitability.
To continue reading: Restaurant Menu Psychology